MY TOP NAMES: Boys and Girls March 2017

Atlas is one of those names that was previously thought too powerful for a baby boy, who would have to be strong enough to carry the world on his shoulders. Now Atlas has joined the pantheon of Greek and Roman god and goddess names in the realm of possibility, along with Mars, Zeus and Apollo.

The name August is at its highest point since the 1890s, when it ranked among the Top 100 boy names in the US. And deservedly so, given its great meaning, historic roots, and cool nicknames.

Indigo is one of the most appealing and evocative of the new generation of color names. Color names have joined flower and jewel names -- in a big way -- and Indigo, a deep blue-purple dye from plants native to India, is particularly striking for both girls and boys. Although most people don't think of it like this, Indigo might also be considered among the most stylish Greek baby names in use today. Some cultural references: The Indigo Girls are a folk duo, 'Mood Indigo' is a classic Duke Ellington jazz composition, and there is a 1970's New Age theory that Indigo children possess special, sometimes supernatural abilities. Indigo is the name of a character in the Ntozake Shange novel Sassafrass, Cypress & Indigo, and was used for his daughter by Lou Diamond Phillips.

Jack may have fallen from its Number 1 place in England, but in the US it's as popular as it was at its height in the 1920s and 1930s. A durable, cheery, everyman form of John, Jack ranks as one of the most popular boy names starting with J.

Mavis, another word for the song thrush, is also a relative of the Welsh word for strawberries, mefus. Mavis has something of a British World War II feel, a friend of Beryl and Doris, but it was quite popular in the U.S. a couple of decades earlier, peaking in the Roaring Twenties. With the renewed interest in names ending in 's' — and in bird names — Mavis could make a return, especially with the new interest in Maeve, and in fact, it reentered the US Top 1000 after a 50-year absence in 2016.

While the Rowan spelling is in the Top 1000 for both boys and girls, this spelling is much more unusual though maintains the same gender split at nearly four boy Rowens for every girl.

Violet is soft and sweet, yet with a vivacious edge. Today, Violet is the top flower name for girls, outranking Lily and Iris in the Top 100, and the second most popular color name for girls after Scarlett.