Girls & TuTus

Once a popular choice in for boys in the Middle Ages and again during the 19th century, Aubrey has mostly been used for girls in the US since the 1970's. With its arty, surname-y, and sophisticated feel, however, it is rising up the UK charts for both boys and girls.

Avery is a unisex name that is used four times as often today for girls as for boys. But while Avery's popularity is starting to soften for girls, it continues to get stronger for boys -- in keeping with our finding that gender neutral names are becoming more favored for boys than for girls.

It may be the hippest of hispter neighborhoods, but as a baby name Brooklyn is now on the decline: down from a peak of 120 births for boys in 1999, and over 7000 births for girls in 2011.

Madison was at one time a strictly boys' presidential name, reaching as high as Number 311 at the end of the nineteenth century. That all changed in 1985 when it entered the girls' list, zooming up quickly until it reached the Number 2 spot, with more than 22,000 female babies given the name in 2001. As is so often the case, its use for boys has dropped precipitously.

New Presidential name, if you're ready to move beyond Lincoln and Jefferson. At the turn of the last century, during the original McKinley's heyday, as a first name it almost reached the Top 100.