Mad Men Names

In the World War II era, Roger had nothing but the most positive associations, actually used by military personnel to mean 'Received and understood'--or A-OK, and though it is now on extended furlough, it does have a long and distinguished history. Introduced to England after the Norman Conquest of 1066, Roger soon became very popular there, with nicknames Hodge and Dodge, and had a long run later in the U.S, remaining in the Top 100 for 55 years.

Dawn's heyday in the US, Canada and the UK came in the 1960s and 70s. It peaked at #14 in the US in 1971, but has since sunk from sight to be eclipsed by other names with the same meaning, such as Aurora, Roxana or Zariah.

Joan was the perfect name choice for one of the leading characters on Mad Men, being a quintessential girls' name of the period. A Top 10 name in the 30s, a Top 50 name from the 40s through the early 60s, it was the fifth most popular name in the country for three years running and ranks as one of the most common names for girls in the 20th century. But alas, Joan hasn't even appeared in the Top 1000 for a dozen years, and these days it's primarily associated with Joans of the generation of Joan Crawford, Joan Collins and Joan Rivers--just a few of the noted Joans whose ranks also include the singers Joan Sutherland, Joan Baez, Joan Armatrading and Joan Jett. But it's possible that modern parents who are reviving Jane might move on to Joan, inspired by Joan Hollaway Harris.

The eternal fiancee of Superman turned sweet gray-haired lady who's always available to babysit her grandkids turned....hot new baby name?

For every Tio Salvador in a Latino family, there's a Zio Salvatore in an Italian one. Having always ranked in the US Top 1000, it is in danger of falling off the charts very soon.

Lou, all by itself, is become fashionable for girls, which usually makes a name LESS fashionable for boys. But Lou, like Bill or Jim, is rarely used on its own for boys anyway. (You wouldn't name a boy Frederick Lou the way that girls are named Mary Lou or, in the case of Keri Russell's new baby, Willa Lou.) Long form Louis is getting cool again and, with the Lewis spelling, is the Number 2 name in Scotland.

Short form of Donald -- or more stylishly, Donahue or Donovan -- that's acquired a new sixties-era suaveness thanks to Mad Man Don Draper. The name also carries a Sopranos or Godfather-style double entendre.

Like Ray, a formerly funky nickname name that is newly cool. Comedian Amy Schumer used it for her son.

Just when we had written off Peggy as the eternal perky, pug-nosed prom-queen she projected from the 1920s into the fifties, along came Mad Men, with intriguing mid-century characters with names like Joan and Betty--and Peggy, causing a bit of a re-think. MM's proto-feminist Peggy Olson was followed by Amy Adams's strong Oscar-nominated Peggy Dodd character in The Master.

Dick was a once-common short form of Richard; replaced by Rick or Richie, and finally by the full name itself. Rude meaning -- make that two rude meanings -- pretty much knocks this one out of consideration.

Bobby is the quintessential mid-century nickname, the name of the son on Mad Men and overused to the point of cliche. Though Robert is still a highly popular choice, most Roberts today are called by their full name or Rob or Robbie rather than Bob or Bobby.

Once a Top 100 name, this Spanish diminutive of Ana still retains some of her Latin flair. A notable namesake is noted attorney Anita Hill, another is the great jazz singer Anita O'Day. Plus there's Disney cred via the lead human character in 101 Dalmatians.

Mona had more than a moment in the sun, peaking in 1950 at Number 230 but falling off the Top 1000 completely in the late 1980s. Its similarity to the word "moaner" undercuts the appeal of its simplicity. In one recent year, fewer than 100 baby girls received the name, and we don't see it reviving any time soon.

A name that Yanks might see as overly British, but combined with the right surname, it does have a measure of Sherlock Holmesian dash via Nigel Bruce, who played the original Dr. Watson to Basil Rathbone's Sherlock Holmes.

Like Ed, Eddie and Teddy, Ted is rarely used as an independent name – in the US, at least. In the UK, Eddie ranks just outside the Top 200, Teddy ranks just outside the Top 30, and Ted is a Top 200 pick.

With Theodore rising, Ted may have new life among parents who don't want to use the short form Theo. And TV's Ted Lasso makes it a quintessential nice guy name.

While Charlotte and Caroline are considered stylish and classic members of the Charles family, this Germanic form peaked in the US at Number 76 in 1965. It fell out of favor in the 2010s, but recent years have seen it re-enter the Top 1000.

Suzanne became popular along with Susan but has just dropped out of the Top 1,000. Wait a generation (or two) in the US, though in France Suzanne is once again tres chic.

Sixties-style nickname which is also the name of a small biting insect, particularly prevalent in Scotland.

Judy was the nickname of choice for almost all the Judiths born in the 1940s and 50s; today's little Judiths are much more likely to be called Judith -- or, possibly, Jude.

Former cool-boy name now in middle-aged limbo, but with a nice naturey meaning to endear it to modern parents.