1930s Names

Jerry is one of those short forms that, like Mike and Debbie, rose to popularity on the coattails of their formal versions. The equivalents today are nickname names like Ellie and Theo.

The remarkable success of the girls' name Everly makes a revival of the name Beverly seem possible. More commonly a masculine name in the 19th century, it began to be used for girls in the early 1900s, reaching #14 ion the popular names list in 1937. Inspirations: Beverly Johnson was the first African-American model to appear on the cover of Vogue, Beverly Sills was a major American soprano, Beverly Cleary authored the beloved 'Ramona' books, and Beverly Goldberg is the beloved TV matriarch of 'The Goldbergs'.

Earl is a title name - brought to England by the vikings - that's out of fashion right now, unlike King and Duke. Its peak popularity was in the 1920s, which gives it a dusty great-grandpa feel, but there are also younger Earls in pop culture, like the reformed criminal in "My Name is Earl".

Both a saint's name and a presidential one via Gerald Ford—who was born Leslie—Gerald is a quintessential 1930s-40s name, when it ranked as high as Number 19. Hence all those nice middle-aged and senior Jerrys we've known and loved. Gerald has always been popular in Ireland, accounting for the prevalence of Fitzgeralds there. Though not considered stylish, Gerald remains on the popularity charts. Cousin Gerard has a similar profile, Geraldo is the well-used Spanish version, and Geraldine is the most promising of the family, in line to follow the path of Josephine to imminent revival.

Shirley Temple almost single-handedly lifted the gloom of the Great Depression, and in tribute (and perhaps wishing for a similarly curly-headed, dimpled darling of their own), thousands of parents of that generation gave their little girls her name. In 1935, Shirley was the second most popular girls' name in the country with more than 42,000 babies named Shirley.

Where have all the Freds gone? We haven't seen many since the days of Flintstone and Munster. But it could be time for a comeback--if you think more of the sophistication of Fred Astaire, and of other nice guy names like Jack and Charlie and Sam.

Gloria is beginning to move beyond its de-glamorized Grandma image, most recently thanks to glamorous young Hollywood parents Maggie Gyllenhaal and Peter Sarsgaard, who chose it for their second daughter. Gyllenhaal was quoted as saying they had been inspired by Patti Smith's rendition of the Van Morrison song "Gloria" at a concert and thought " 'We'll name our daughter that one day'."

Donald has been used for centuries in Scotland, where the Macdonald clan is one of the most ancient and where there have been six early Scottish kings by that name. Donald was a Top 20 name throughout most of the early twentieth century.

When scientists do research on the effects of an unpopular name, we're afraid that Mildred is one of the examples they cite, often in tandem with Bertha and Gertrude. But with cute nickname Millie on the rise, anything's possible.

2012's Hurricane Sandy blew away whatever style currency Sandra retained from its 1960s Sandra Dee heyday. While in recent years it's been associated with Supreme Court Justice Sandra Day O'Connor, as a baby name Sandra is sinking beneath the waves.

Phyllis has been used by classical poets for the idealized pastoral maiden. A Greek mythological name of a woman who was turned into an almond tree, Phyllis was in the Top 100 from 1916 to 1958, reaching #24 in 1929, and has the (remote) possibility of joining other revived s-ending names like Iris. In the 'St Clare' book series by Enid Blyton Phyllis is nicknamed Fizz. Just a thought. Phyllida is a variation that sounds at once more old-fashioned and more stylish.

Joe is still the ultimate good-guy name, not at all diminished by its longevity or popularity or its everyman rep as Regular Joe, Cowboy Joe, G.I. Joe, Joe Exotic, Joe Blow, Joe Millionaire, Average Joe — and now President Joe (Biden).

To many people, Ronald is off playing shuffleboard with Donald, though others aren't swayed by its old man image. In the Top 10 in the late 1930s through the mid-1940s, the name later came to be strongly associated with President Reagan, along with his nicknames, Ron and Ronnie—as well as with the McDonald franchise mascot. A more youthful bearer is the likable character Ron Weasley in the Harry Potter series. In the early days of Hollywood, Ronald Colman was a dashing matinee idol.

Marvin has been neglected for so long that it's hard to believe that it has windswept Welsh roots. It also has some strong namesakes going for it -- singer Marvin Gaye, composer Marvin Hamlisch and boxer Marvin Hagler. It's the real name of both Neil Simon and Meatloaf. And let's not forget mention Marvin Gardens on Monopoly.

Your friendly next-door neighbor...not your baby. Although Larry was once one of the most popular boys' names starting with L, that title now belongs to Liam.

When Gary cracked the Top 10 in 1950, it was one of the first nonclassic boys’ names to do so, largely due to Gary (born Frank) Cooper, who was renamed after Gary, Indiana, his agent's hometown. Now, a 65 years later, Gary isn't particularly high in the charts, and has lost any glitter it had. May we suggest the fuller name Gareth?

The phonetic Carolyn spelling, which was very popular from the 1920s to the '60s, has been steadily on the wane while Caroline herself has stayed strong.

For a minute or two this sounded more modern than Janet, now equally outmoded.

There have been many great Willies (Mays, Nelson, Wonka), but a boy with this name could never ever go to England. Most people will also assume it is short for the more traditional William, which might be the best avenue for achieving this nickname.

Invented for Bellini's opera, Norma had some star quality in the silent-screen and Marilyn Monroe days, but at this point it's a graying grandma in baby name limbo.