Guilty Pleasures

Rufus is a rumpled, redheaded (it was the nickname for red-haired King William) ancient Roman name popular with saints and singers (e.g. Rufus Wainwright); now, Rufus is on the cutting edge of cool.

Parents who have tired of Sean are now contemplating Seamus, the Irish form of James, which has a lot more substance and verve.

Seren is a top girls' name in Wales – and a lovely choice almost unknown elsewhere. Seren, in the Sirona form, was an ancient goddess of the hot springs.

Kyra Sedgwick and Kevin Bacon chose this unusual diminutive for their daughter.

As unlikely as it may seem, Theodore is a hot new hit name, vaulting into the Top 10 in 2021 for the first time ever and rising three more points last year to rank at Number 7.