Ziegfeld Girls

Though greatly overshadowed by the trendy Olivia, Olive has a quiet, subtle appeal of its own -- and is now enjoying a remarkable comeback. Olive is one of only four girl names starting with O on the US Top 1000. Cool couple Isla Fisher and Sacha Baron Cohen chose it for their daughter, reviving the name to stylishness, and now Drew Barrymore has a little Olive too, as has country singer Jake Owen.

It's interesting how names imported to the US from other countries and cultures have fashion cycles of their own. Paulette along with cousins Annette and Claudette were the most fashionable French imports in the middle of the last century, only to sink from sight and be replaced by such current French favorites as Charlotte, Sophie, and Eloise. In general, feminizations of male names have faded in favor of gender-neutral choices, and Paul itself is off its own fashion peak. But Paulette has the same vintage charm as names like Margot and Josephine that are very much a la mode. And far from being extinct, Paulette hits that sweet spot of names that are familiar but not over-used. It was given to about 130 baby girls in the US last year, on par with May, Avalon, Jolee, Liza, and Vivianne. This is three times as many baby girls as were named Paulette in 2000, so while the name may still lie well beneath the Top 1000, it's very much on the way up.

Just when we had written off Peggy as the eternal perky, pug-nosed prom-queen she projected from the 1920s into the fifties, along came Mad Men, with intriguing mid-century characters with names like Joan and Betty--and Peggy, causing a bit of a re-think. MM's proto-feminist Peggy Olson was followed by Amy Adams's strong Oscar-nominated Peggy Dodd character in The Master.

Vivienne is an elaborated Gallic version of the name Vivian, chosen first by Rosie O'Donnell for her daughter and then catapulted to superstardom when Brad Pitt and Angelina Jolie used it for their twin daughter. An adult namesake is the British designer Vivienne Westwood. Rosie O'Donnell also has a daughter named Vivienne, known as Vivi.

Peaking in the 1950s, Yvonne has now dropped out of the Top 1000 in 2003 and doesn't look set to return soon, although its rare Y initial might endear it to some. Yvaine, from Neil Gaiman's Stardust, has more modern appeal.