2017 Protagonists

Evocative modern unisex choice brought into the spotlight by actress Lake Bell.

A distinctively Welsh name that's feeling more and more usable these days.

Louise has for several decades now been seen as competent, studious, and efficient—desirable if not dramatic qualities. But now along with a raft of other L names, as well as cousin Eloise, Louise is up for reappreciation—sleek and chic, stylish in Paris, and starting to become so in the US as well. Louisa is perhaps more in tune with the times, but Louise has more edge. Louise has been on the rise lately, and reentered the US Top 1000 for the first time in a quarter century in 2016.

Lucas is a Top 10 boys' name with a slightly-less-popular almost-identical twin brother, Luke. Like Elijah and Elias, Lucas and Luke come from the same root and have the same meaning and so feel even more popular than they are.

Simple and universal, Marco is a Latin classic that would make a much livelier namesake for an Uncle Mark. It was used for her son by actress Jill Hennessy and goes well with surnames of any nationality.

As a highly popular girls’ name in all Spanish-speaking countries, this saintly Latin variation of Mary retains a timeless beauty. Through the centuries, Maria remains one of the most widely-used girl names starting with M.

Matthew was the third most popular boys' name in America throughout the 1980s and '90s, and is still one of the top boy names starting with M. The New Testament Matthew is the epitome of the fashionable classic—safe and sturdy, yet with a more engaging personality than John or William.

Max was derived from Maximilian, a Latin name that originated from the Roman family name Maximus. The character name Max in the children's classic Where the Wild Things Are had an impact on baby namers. Max is a widely used name internationally.

Mia is an appealingly unfussy multicultural name that has enjoyed a meteoric rise up the charts and is now firmly among the ten top girl names. Mia has surpassed its mother name Maria as the Number 1 girls' name starting with M.

Most often associated with Rolling Stone Jagger, Mick is also used as a generic, and derogatory, term for an Irishman.

Unlike Jake or Sam, few parents put Mike on the birth certificate.

When scientists do research on the effects of an unpopular name, we're afraid that Mildred is one of the examples they cite, often in tandem with Bertha and Gertrude. But with cute nickname Millie on the rise, anything's possible.

This Maori name, often heard in New Zealand, is an attractive, evocative choice for lovers of the ocean made famous – perhaps too famous – by the Disney heroine. Moana was also an alternate name for the heroine Ofelia in Pan's Labyrinth. Moana may also be a color name for a deep ocean blue ("lanu moana"). Moana and other Disney Princess Names are the subject of a featured blog.

Nelly or Nellie is an adorable nickname name that can be short for a wide range of more formal appellations or that can stand on its own, and is typical of the vintage nickname genre that is growing in popularity. While Nelly can be used for several different names, from Helen to Eleanor to Cornelia, it has stood on its own for more than a century. It was one of the most popular names – spelled as Nellie – in the U.S. at the end of the 1800s.

Noriko is most common among Gen X Japanese women, making it a dated choice in Japan.

Oscar is one of the most stylish Old Man Names of our era. While it's softened slightly in popularity over the past 20 years, that may be considered a very good thing.

Owen, a resonant Celtic name, has ranked among the Top 100 boys' names in the US for 20 years and is now at its highest point ever.