Single first names

There's Rhys and there's Reese (now more popular for girls) and there's Reece, and we particularly like the traditional Welsh spelling, which entered the list in 2004, possibly influenced by Jonathan Rhys Meyers, of The Tudors, and Welsh-born actor Rhys Ifans.

Serena, a name used since Roman times, was given fresh life by tennis star Williams, and then again with the leading character on Gossip Girl, Serena van der Woodsen. There have also been Serenas on soap operas and other shows from Bewitched to Law & Order.

Trending down, now that country music's Shania is the hot variety.

Talia is derived from the Hebrew elements tal, meaning "dew," and yah, in reference to God. In the mythology of one ancient sect, Talia was one of ten angels who attended the sun on its daily course. The occasionally homophonous name Thalia has unrelated Greek origins.

Vera was the height of fashion in 1910, then was for a long time difficult to picture embroidered on a baby blanket. Now, though, it has come back into style along with other old-fashioned simple names such as Ada and Iris.

Reminiscent of the Old West, with rugged charm and a gentle, easy-going feel, Wesley has long been a staple on the US charts.

Zinnia is an unusual floral choice with a bit more edge and energy than most and beginning to find its way onto namers' wish lists of botanical possibilities. Named after an eighteenth German botanist called Johann Gottfried Zinn, it appears in Roald Dahl's Matilda as the young protagonist's mother.