The Suite Life of Zack and Cody

Kids love Bob the Builder, but do they want to be Bob the Builder? Bob and Bobby have been out of style since the 1960s, but as vintage nickname-names -- Fred, Archie -- come back into vogue, Bob may tag along. Charlie Sheen used it for one of his twin sons.

Bobby is the quintessential mid-century nickname, the name of the son on Mad Men and overused to the point of cliche. Though Robert is still a highly popular choice, most Roberts today are called by their full name or Rob or Robbie rather than Bob or Bobby.

Only slightly fewer girls are named Brandi each year than Brandy, 45 versus 57 in the US. Both spellings have their advantages and disadvantages.

Brandon, a forebear of the Braden-Caden pack, had a great run of popularity over several decades, being in the Top 10 from 1992 to 1998, one of its inspirations being hearthrob Brandon Walsh played by Jason Priestley on the original Beverly Hills 90210--and it was aso the name of several soap opera characters.

First the heroine of Sir Walter Scott's 1822 novel The Pirate, then a glamorous 1940s debutante, then the troubled twin on Beverly Hills 90210, and now fading in favor of more modern Brenna, Briana, and Bryn. Much more likely to be worn by a mother or grandmother these days. The song "Brenda's Got a Baby" was late rap megastar Tupac's debut single.

The origins of the name Brian are not entirely clear, but it is suspected that it evolved from an Old Celtic word related to nobility. In Ireland the name is associated with Brian Boru, the most famous of all Irish warrior-kings, credited with driving the Vikings out of Ireland around the year 1000.

Brianna's popularity in the US came later than father name Brian's, peaking in the 1990s, two decades after Brian's Top 10 reign of the 1970s.

This is an Anglicized form of various names; the Irish Gaelic O Bruic; German, Bruck or Breck, meaning "swamp" or "wood"; Yiddish, Brik, "bridge"; and Slovenian, Bric, "dweller from a hilly place." Gosh, and we thought it was just a macho word name invented by Tennessee Williams for the hero of Cat on a Hot Tin Roof.

This is a name you get stuck with, not (we hope) one your parents choose for you.

Until recently it was rarely used as a proper name; Buddy Holly, for example, was christened Charles, and Salinger's Buddy Glass was born Webb. Celebrity chef Jamie Oliver did name his fourth child Buddy Bear Maurice--a fittingly named brother to Poppy Honey Rosie, Daisy Boo Pamela and Petal Blossom Rainbow, and singer Tom Fletcher has a double-nicknamed Buddy Bob.

Variously spelled trendy name in the 1970s that hasn't even been in the Top 1000 in a decade.

This no-nonsense German variation of Charles is strong and sturdy. A top choice throughout the 20th century, Carl is now verging on falling off the charts.

The name of the tragic mythological Trojan princess who was given the gift of prophecy by Apollo, but was condemned never to be believed, Cassandra has been used for striking characters in movies and soap operas. Ethereal and delicate, Cassandra was in the Top 70 throughout the 1990s but is now descending in popularity.

Chelsea is still being used, with about 400 baby girls named Chelsea in the US last year. But it was much more popular a few decades ago, peaking at Number 15 in 1992.

Only if you're madly nostalgic for sixties TV.

Chris is a long-running nickname used almost equally for boys and girls. While past its prime, Chris stands out as sounding completely appropriate for both sexes, perhaps because of its widespread use as a short form of both the popular Christopher and Christine. Chris manages to retain its crisp appeal even though its fashion moment is over.

So far out it's almost ready to be let back in.

Claire, luminous, simple, and strong, is one of those special names that is familiar yet distinctive, feminine but not frilly, combining historical depth with a modern edge. And though Claire is enjoying revived popularity, it will never be seen as trendy. Claire is also a great middle name choice.

Cliff is a familiar, timeless short form -- never too popular, yet widely known -- that you might also think of as a geographical name ala Vale or Field.