breezy//southern

Rhett has been more tied to Gone with the Wind than even Scarlett, but now we're hearing rumblings of its finding new and independent favor among parents, perhaps emboldened by the growing popularity of Scarlett.

Rosy-cheeked and cheery, Rosie (also spelled Rosy) has been standing on her own for many decades, back to the days of 1943 musical Sweet Rosie O'Grady. She's one of the perky nickname-names that are filling the popularity lists of other English-speaking countries. In the US, she came back to the Top 1000 in 2013, after a 30 year hiatus. In 2023, Rosie was one of the fastest rising girl names.

Sally is a cheerful, fresh-faced girl-next-door name that was originally a nickname for Sarah, but has long been used independently. Sally was popular in the eighteenth century and then again from the 1920s to the 1960s--it was just outside the Top 50 around 1940. Though it hasn't been heard as a baby name for decades, we can see Sally bouncing back, especially after her exposure as young Ms. Draper on Mad Men--the Nameberries rank it at Number 621, and it's a Top 100 name in Sweden.

British last name that, though rather gentle, feels like a sharper, sleeker Shelby. Todd Selby, known primarily by his last name, is a hip photographer of interiors.

A name with some sterling qualities, most associated with the British currency and silver markets. Sterling has several recent TV associations, with characters Roger Sterling (on Mad Men) and Sterling Archer (on Archer), and actor Sterling K. Brown (on This is Us).

Wiley is a perfectly appropriate way to spell the Scottish name also known as Wylie. Given all the babies named William and Liam today, Wiley or Wylie can be a wonderful variation that's more distinctive but still honors Grandpa Bill. Wiley might also be considered an Attitude Name, given that its other meaning lends it a lot of sass.