Natural Flair

Former cool-boy name now in middle-aged limbo, but with a nice naturey meaning to endear it to modern parents.

As this long-term Age of Jordans, both male and female, begins to wind down, the neglected Scottish favorite Gordon, with its more distinguished history, could come back as a distinctive alternative. Gordon is one of the most classic authentically Scottish names for boys.

The girls have Violet and Scarlet and Ruby and Rose, but for the boys there's a much more limited palette of color names. Grey/Gray is one exception, which could make for a soft and evocative—if slightly somber—choice, especially in the middle. Kaitlin Olson and Rob McElhenney named their son Leo Grey.

Griffin is one of the newer and most appealing of the two-syllable Celtic surnames. In English, griffin is the name of a mythological creature, half eagle, half lion. It re-entered the list in 1983 after an absence of 75+ years.

Hadley, most famous as the name of Ernest Hemingway's first wife, is more sophisticated, professional, and modern than cousins Harley, Haley, or Hayden. The hit book The Paris Wife, a novel by Paula McLain told from the point of view of Hadley Hemingway (born Elizabeth Hadley Richardson), has helped popularize the name, which also appears on the vampire show True Blood. Hadley could become this generation's Hailey. Adley, a mashup of Hadley and Addie, has also appeared on the scene.

Hazel has a pleasantly hazy, brownish-green-eyed, old-fashioned image that more and more parents are choosing to share. Former Old Lady name Hazel reentered the popularity lists in 1998 and now is near the top of the charts.

Holly ranks just in British Top 50, but it's been out of favor here since the 1970s Era of Nickname Names. Still, the name may be on her way back as a rejuvenated nature pick.

Hudson has risen quickly up the charts over the past 30 years, getting a lot of its style value from New York's Hudson River. That makes it a nature name and a place name that's also got the fashion gloss of New York City.

Iris has so much going for it. It's a fashionable flower name. It's a mythological name, from the Greek goddess of the rainbow. And it's a classic name, always ranking in the girls' Top 1000 but now at its highest point ever.

Isla is a hit name throughout the English-speaking world but hasn't found the same popularity in other western countries, perhaps because its spelling and pronunciation don't make sense for those whose native language is not English. Think island without the final two letters.

Though this feels like a modern invention, Jay has been in use for centuries. Early Jays often were named in honor of founding father John Jay, whose surname derived from the jaybird. A popular mid-century choice, Jay was in the Top 100 from 1956 to 1970. In the last couple of decades he was replaced by such more elaborate forms as Jayden, Jaylen, and Jayce. But Jay could make a comeback in tandem with cousins May, Kay, Fay, and Ray.

Jonah, the name of the Old Testament prophet who was swallowed by the whale, only to emerge unharmed three days later, is increasingly appreciated by parents looking for a biblical name less common than Jacob or Joshua, yet not too obscure. Plus, Jonah comes with a ready-made nursery-decorating motif.

Jordan became one of the top unisex baby names in the heyday of basketball's Michael Jordan, and is still among the most popular unisex names starting with J. The name was originally given to those baptized in holy water brought back by Crusaders from the River Jordan, the only river in Palestine, and the one in which Christ was baptized by John the Baptist.

Kai is an internationally flexible name with many possible origins and meanings, growing in popularity in the US and a diverse range of European countries.

Whether you think of it as Cale with a K, or a pet form of Kalen or Kaleb, this is just the kind of short, synthetic name finding a lot of favor now, but remember -- it's also the name of a vegetable.

Lark is getting some new and well-deserved attention as a post-Robin and Raven bird name. Although it was first recorded as a name in the 1830's, it has never appeared on the Social Security list.

Laurel takes Laura back to its meaning in nature, resulting in a gentle, botanical option. Even more directly than Laura, Laurel relates back to the laurel wreath signifying success and peace in ancient Greece and Rome.

Lavender lags far behind sweet-smelling purple-hued sister names Violet and Lila, but is starting to get some enthusiastic attention from cutting-edge namers along with other adventurous nature names like Clementine and Marigold.

Leo is a strong-yet-friendly name that was common among the Romans, used for thirteen popes, and is now at its highest point ever in the US thanks in part to Leonardo "Leo" DiCaprio.

Lily is the most popular of the popular delicate century-old flower names now making a return, thanks to its many irresistible attributes: a cool elegance and a lovely sound, a symbol of purity and innocence, and a role in Christian imagery.