Family names

Letitia is a delicate, once prim and proper sounding name whose staid image has been unbuttoned by numerous phonetic spellings. The original, often used in Spanish-speaking families, would still make an attractive, delicate choice. After a solid century on the Top 1000 list, Letitia fell off in the early 1980s and has not yet returned.

This bold choice soared in popularity from 2008 to 2013, and now seems to have plateaued. But watch out—the character Major Major Major Major in the classic absurdist novel Catch-22 had a terrible time.

Mordecai, although it has a noble heritage, has never caught on in this country, because of its rather weighty image.

In the trending royal names class, Pharaoh is one of the rarer entries. Pharaoh is the title of the ancient Egypitan rulers.

Effortlessly cool with a hint of the mystical, Phoenix rolls a lot of trends into one: it's a place-name and a bird name, it ends in the stylish letter x, it's got in-built nicknames, and it's unisex too. Familiar but not over-popular, Phoenix ranks in the US and UK Top 1000s.